About

Indian Citizen Assistance for Mobile Privacy and Security (ICAMPS) is an initiative by the Government of India to support Indian citizens in protecting themselves against Mobile Security & Privacy Issues. The idea of the initiative is to create a central repository of all available mobile security & privacy information. The citizen side of the initiative will consist of a Mobile App, a Web Portal and a chatbot, through which the users can access the latest and simplified information on mobile security & privacy that is filtered & curated based on their mobile phones, apps & services used by them.

The objective of ICAMPS is to build an integrated system which can collate all the mobile security-related information and provide customized and actionable knowledge to individual Indian citizens to secure their mobile devices and data on those devices. The aim is not just to inform users but ensure that they can easily understand and take action accordingly.

In 2015, IAMAI recognized the Gap between Indian App consumption & Indigenous Apps and launched Mobile10X. 

In 2017, IAMAI pre-empted the need for a Mobile & App security platform for common citizens, and detailed proposal presentations were made to Meity and DOT. 

In March 2020, the Concept was shared with NCSC in a meeting. In June 2020, post-ban of several chinese apps, NCSC asked for a detailed presentation. 

In Oct 2020, an application for Cyber R&D Project was made. 

After a final presentation to TEC in Feb 2021, the project is in Research & Development and has been ongoing since August 2021.

The ICAMPS project is led by IAMAI. Established in 2004, the Internet and Mobile Association of India (IAMAI) is a not-for-profit industry body and the country's only organization representing the digital services industry with over 400 Indian and multinational corporations as its members, which include established companies in diverse sectors of the digital ecosystem as well as start-ups. Its mandate is to expand and enhance the online and mobile value-added services sectors. It is dedicated to presenting a unified voice of the businesses it represents to the government, investors, consumers and other stakeholders. IAMAI represents varied sectors such as digital advertising, digital entertainment, TravelTech, online gaming, digital payments, Fintech, digital commerce, Edtech, Healthtech, Agritech, blockchain, Big data, ML, AI & IoT, AR/ VR, LogisticsTech and so on.